The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Fairway Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity to serve our Greenville community.

Greenville Humane Society

TreesUpstate, TerraCycle, Ever Green Environmental, Upstate Forever

Public Education Partners, Adopt-A-Classroom

Meals on Wheels of Greenville, United Way of Greenville County, Make-A-Wish South Carolina, Harvest Hope Food Bank

American Heart Association, Leukemia and Lymphoma Society

Did Fairway Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Fairway Subaru

Subaru and Fairway Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Volunteering at Family Reading Night - Monica H

Fairway Subaru came out to volunteer at Welcome Elementary for Public Education Partner’s Make Summer Count (MSC) program. MSC is a two-component program that includes Book Celebrations and Family Reading Nights at twelve (12) participating schools. Students at the participating schools choose several books during a themed Book Celebration courtesy of Scholastic. Families are then invited to a read-aloud featuring select, grade-appropriate books. During these Family Reading Nights, volunteers read stories to students while demonstrating reading strategies that families can use to engage their young readers at home. Each family receives one copy of the volunteer-led read aloud to take with them along with engagement strategies for reading together at home. Additionally, students are invited to self-select two more books to take home from a free book fair! Through the Make Summer Count program, the 656 students enrolled at Welcome Elementary self-selected over 5,000 high-quality books from Scholastic to read this summer. Volunteers from Fairway Subaru joined Public Education Partners at the Family Reading Night to read aloud to students and families while modeling strategies for reading together. Up to 60 families and students attended this event designed to promote summer reading and to celebrate National Summer Learning Week. Overall, the Make Summer Count program successfully served 6,703 students in Greenville County Schools with over 53,000 books to inspire a LOVE of reading this summer. And we cannot thank Fairway Subaru enough for their support!

Public Education Partners
Volunteering at Family Reading Night

Fairway Subaru Supports Ride to End ALZ South Carolina - Jerry C

Fairway Subaru showed its LOVE by supporting the 2022 Ride to End ALZ South Carolina. Held July 8-10, the three-day, 255 mile cycling event across South Carolina raised over $850,000 for the South Carolina Chapter of the Alzheimer's Association. Fairway employees supported the riders in many ways, including volunteering at a rest stop in the South Carolina July heat. Their enthusiasm and smiles were appreciated as they filled water bottles and cheered on the 300 cyclists who were united by the cause to #ENDALZ. We greatly appreciate the partnership with Fairway Subaru! The funds raised help support the 95,000 South Carolinians who are living with Alzheimer's through education, caregiving, and research into finding a treatment and a cure for this disease. Thank you to all of our friends at Fairway Subaru. We feel the LOVE!

Alzheimer's Association
Fairway Subaru Supports Ride to End ALZ South Carolina

Fairway Subaru honors Survivors on National Cancer Survivor's Day - Allison R

Fairway Subaru, June 5th- Cancer Survivor’s Park The team at Fairway Subaru in Greenville, SC celebrated national Cancer Survivor’s Day 2022 by distributing warm blankets and cards of hope to local survivors in the Upstate area. An annual gathering at the Cancer Survivor’s Park in Greenville, South Carolina welcomed over 1200 cancer survivors and their friends and family to celebrate their victory in the fight against cancer. One individual we met was Nancy Rivella, a two-time lymphoma survivor living in the Greenville area. Through Nancy’s cancer journeys, she was unaware of the resources provided by The Leukemia & Lymphoma Society, but through the Subaru Loves to Care partnership and Fairway Subaru’s participation in this event, Nancy plans to connect with her local LLS representatives and get involved with their programs. Fairway Automotive has been serving the Upstate community for over 50 years, has been a Subaru provider for 15 years, and is third generation family owned and operated. Fairway Subaru received the Subaru Love Promise Customer and Community Commitment Award 2021 and donated over $300,000 through the Share the Love event. Fairway Automotive supports many organizations year-round in the Upstate community and received recognition as Customer Satisfaction Champion aka Dealer of the Year in 2021.

Leukemia and Lymphoma Society
Fairway Subaru honors Survivors on National Cancer Survivor's Day

A Dealership Adoption - Erin S

The Greenville Humane Society is one of the largest no-kill shelters in the southeast, which also means our animals are always looking for their forever homes. Thankfully with our close partnership with Fairway Subaru, our dogs and cats have an even better chance of being adopted! One Tuesday afternoon, a few of our staff members went to the dealership with some of our puppies. They were guided around the campus so each department could interact with them. Did you know that being around a pet can lower blood pressure, alleviate depression, and other health benefits? I think we achieved our goal during their pet therapy day. The Fairway Subaru staff loved it so much that one of the puppies got adopted by a technician! His family drove in with their current dog to have a meet and greet; we’d say it was successful. We are so thankful for their support and their love for pets!

Greenville Humane Society
A Dealership Adoption

Celebrating Friends - Miranda J

We are grateful for our friends at Fairway Subaru for their continuous support over the past year we’ve been open. So, of course they came out for our BlocParty anniversary! And even brought Fairway Ford with them. BlocHaven is a state-of-the-art indoor rock-climbing gym with training areas, yoga studio, cafe, and a climbing shop. We hosted food vendors and tons of climbing competitions during our event. Thanks to Subaru, we gave out a few swag prizes as well! It was a great time for family and friends of all ages. We look forward to our larger climbing competition later this Fall when it’s time to Go Outback and Explore!

Celebrating Friends

Hiking to Make Wishes Come True - Kea W

Our friends at Fairway Subaru are making wishes come true once again! This year, Fairway Subaru joined Make-A-Wish South Carolina as a premier sponsor of our Trailblaze Challenge – its a 28.3-mile hike where participants tackle the terrain of the Foothills Trail - all in one amazing day. This is a life-changing endurance experience that challenges participants physically and emotionally, and ultimately helps Make-A-Wish South Carolina grant wishes to children with critical illnesses is our state. It was a record-breaking year with the Spring 2022 Trailblaze Challenge raising over $519,000, the most ever in a single hike season! Because of Fairway Subaru’s support, nearly 70 local kiddos will get to hear those life-changing words “Your wish is granted!”. Make-A-Wish South Carolina is so grateful for the role Fairway Subaru played in our 2022 Trailblaze Challenge program. Your support was a critical piece that allowed us to have the most successful event in Trailblaze history – we are so grateful for your dedication to helping bring hope and joy to kids battling a critical illness through a wish-come-true. Thank You!

Make-A-Wish South Carolina
Hiking to Make Wishes Come True

Share The Love - Megan B

Since 1998, Upstate Forever has built a solid foundation and reputation as a thoughtful and deliberate research-driven organization seeking to balance growth with the protection of the region’s natural resources. We have worked to protect some of our region’s most important assets – our wild and working farmlands, rivers and clean air, and rural character – and to ensure that our Upstate communities are vibrant and retain their unique identities in the face of rapid development and significant sprawl. Upstate Forever is working tirelessly to advocate for policies and plans that support smart, balanced growth. Our strategic goals for 2022 envision a future that’s healthy, vibrant, and prosperous. And with the support of Fairway Subaru, we are able to protect the critical lands, waters, and unique character of the Upstate of South Carolina. We were honored to have been selected as the local nonprofit beneficiary of the Fairway Subaru Share the Love campaign. And we were even more blown away when they shared the results of that holiday season campaign with us! This gift of $23,000 from Fairway Subaru and customers makes a meaningful impact on our team's work to protect Upstate SC's critical lands, abundant waters, and unique character. Thank you, Fairway Subaru!

Upstate Forever
Share The Love

The Force is Strong at Fairway - Ryan B

A long time ago in a dealership far, far away... Fairway Subaru reached out to us at Toy Federation to be a part of their inaugural Star Wars Day celebration! Fans of all galactic backgrounds joined the best smugglers in the galaxy for fun, Star Wars-themed activities. They even had volunteers come out from the 501st Carolina Garrison costume group. A huge thank you to our friends at Fairway for helping us raise funds for the upcoming Retro-Toy Convention later this year. And for supporting a local community business. During the event, we set out silent auction items for customers and staff to bid on… and raised over $750! Our goal is to keep the imagination alive with toys that have inspired children and adults throughout the years and what better way to bring a smile than with a toy! Alongside Fairway Subaru, we look forward to partnering again next year and keeping the imagination alive in the Upstate!

Toy Federation
The Force is Strong at Fairway

The Mutt Strut - Erin S

We are so grateful to our community of sponsors who have made amazing things happen for the animals in our care! Fairway Subaru has supported the Greenville Humane Society as a Mutt Strut sponsor for many years. Additionally, they share weekly photos of our adoptable animals on their social media pages, promote national adoption campaigns, and provide donations of dog toys during Subaru Loves Pets month! Their continued partnership has changed the lives of thousands of homeless pets. Thank you again to Fairway Subaru for making the 10th Annual Mutt Strut in downtown Greenville a success! From the beautiful weather to the delicious pizza, the event was everything we dreamed it could be. This year we joined together as over 1,700 runners, 1,200 dogs and one huge animal-loving community to raise over $70,000 for the homeless pets of the Greenville Humane Society. And we are already looking forward to next year!

Greenville Humane Society
The Mutt Strut

Earth Day... Every Day! - Rob E

Ever Green Environmental was born to help businesses in Upstate South Carolina dispose of their waste in a more efficient and environmentally friendly manor. And Fairway Subaru is helping us do just that! Coinciding with Subaru Loves the Earth month, Fairway Subaru celebrated Earth Day with recycling! Besides offering their year-round bins with TerraCycle, they now accept your recyclables from home. Not only did they transform their showroom into a forest adventure, but also decorated the service drive with all-things recycling and created a designated parking space. For both of us, it is our goal and mission to create an eco-friendly space that will benefit the generations to come. By turning waste into valuable raw materials, recycling creates jobs throughout the process and adds significantly to the South Carolina economy. A green, clean community is a great place to live, work, raise a family, and do business. Over the past year, we have recycled over 2,004,516.34 pounds of material that would have gone to a landfill. And we are proud to support Subaru Loves the Earth and Fairway’s excitement in creating a greener Greenville. Through the years, we have always been committed to sustainable practices and helping customers achieve their green initiatives. Today, we are the leader in single stream recycling, electronics recycling, hard drive destruction and paper shredding. No matter your need, large or small, think green, go Ever Green at Fairway Subaru!

Ever Green Environmental
Earth Day... Every Day!