Subaru Dealer on the Motor Mile in Greenville, SC

Our Mission

    Our mission at Fairway is to be recognized as a leader in the industry, to treat all of our customers and employees with honesty, sincerity, and respect in a positive and timely manner, and to promote lifelong sales and service customers. 

Our History

    Our story began when J.E. Horne purchased the old Dixie Ford Dealership in 1961. He commenced the dealership's operation as Horne Motor Company on Buncombe Street in downtown Greenville. Mr. Horne was primarily remembered as a teacher of those entering the automobile business in South Carolina.

    In May of 1966, Mr. Foster McKissick, II, purchased Mr. Horne's interest, and the company's name was changed to Fairway Ford, Inc. A year later, and eight-and-a-half acre tract of land was acquired on Laurens Road. In May 1967, Fairway moved into new facilities regarded by many as the best in the region. Outstanding sales resulted in phenomenal growth. Louis Williamson, one of Mr. Horne's employees, became President and helped lead which contributed to Fairway's success.

On the evening of October 25, 1990, tragedy struck when Foster McKissick, II, was killed in a plane crash near Georgetown, South Carolina. His son, A. Foster McKissick, III, had executive control of Fairway Ford, Inc., at the time of his father's death and continued on as its president.

Fairway welcomed the Subaru franchise to the family in March of 2001. Initially located at 1 Haywood Road, the store was moved up to its current Laurens Road address in May of 2006. Much growth led for the need of a newly renovated and expanded facility that completed in late 2018.

Today, Fairway continues as a third generation family dealership that is committed to carrying out its mission of promoting lifelong sales and service customers.


Contact Info

Fairway Subaru

2209 Laurens Road
Directions Greenville, SC 29607

  • Call or Text Sales: 866-889-5618
  • Service: 888-471-2389
  • Parts: 888-902-7907


  • Monday 08:30am - 08:00pm
  • Tuesday 08:30am - 08:00pm
  • Wednesday 08:30am - 08:00pm
  • Thursday 08:30am - 08:00pm
  • Friday 08:30am - 08:00pm
  • Saturday 08:30am - 06:00pm
  • Sunday Closed
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