About us
Fairway Subaru is a family-owned and operated, award-winning dealership in Greenville, South Carolina. We have a lineup of new 2021 Subaru models for you to choose from, including the Ascent, BRZ, Crosstrek, Forester, Impreza, Legacy, Outback, and WRX. Plus, we have an awesome selection of
pre-owned and certified pre-owned Subarus. Rest assured, right vehicle for you is
here.
Keep your Subaru running strong for all of your adventures at our
Subaru service department. Our
parts department is your resource for Subaru genuine parts and accessories. At
Fairway Auto Body / Collision Center, we specialize in repairing Subaru's. From interior to exterior, sheet metal / aluminum repair, paintless dent repair and more, we're here to get you and your Subaru back on the road and on your next adventure.
We look forward to serving you. In the meantime, connect with us on
Facebook and
Instagram.
Love Promise
Subaru is more than a car company.
Fairway Subaru is more than a car dealership. We have been nationally recognized for our dedication to our customers and the
Subaru Love Promise.
Subaru believes in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world. For more information on our Love Promise, click here. To see how Fairway Subaru has made a difference in the Greenville community, click here.
Our Mission
Our mission at Fairway is to be recognized as a leader in the industry, to treat all of our customers and employees with honesty, sincerity, and respect in a positive and timely manner, and to promote lifelong sales and service customers.
Our History
Our story began when J.E. Horne purchased the old Dixie Ford Dealership in 1961. He commenced the dealership's operation as Horne Motor Company on Buncombe Street in downtown Greenville. Mr. Horne was primarily remembered as a teacher of those entering the automobile business in South Carolina.
In May of 1966, Mr. Foster McKissick, II, purchased Mr. Horne's interest, and the company's name was changed to Fairway Ford, Inc. A year later, and eight-and-a-half acre tract of land was acquired on Laurens Road. In May 1967, Fairway moved into new facilities regarded by many as the best in the region. Outstanding sales resulted in phenomenal growth. Louis Williamson, one of Mr. Horne's employees, became President and helped lead which contributed to Fairway's success.
On the evening of October 25, 1990, tragedy struck when Foster McKissick, II, was killed in a plane crash near Georgetown, South Carolina. His son, A. Foster McKissick, III, had executive control of Fairway Ford, Inc., at the time of his father's death and continued on as its president.
Fairway welcomed the Subaru franchise to the family in March of 2001. Initially located at 1 Haywood Road, the store was moved up to its current Laurens Road address in May of 2006. Much growth led for the need of a newly renovated and expanded facility that completed in late 2018.
Today, Fairway continues as a third generation family dealership that is committed to carrying out its mission of promoting lifelong sales and service customers.
