Fairway Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Fairway Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Fairway Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Fairway Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity to serve our Greenville community.
Greenville Humane Society, Greenville County Animal Care, Lucky Pup Rescue, ASPCA
Ever Green Environmental, TreesUpstate, Conestee Nature Preserve, Make GVL Greener
Public Education Partners, Berea High School, Welcome Elementary, AdoptAClassroom.org
Meals on Wheels of Greenville, Harvest Hope Food Bank, Pendleton Place, Miracle Hill, United Way of Greenville County
Make-A-Wish South Carolina, Alzheimer's Association of South Carolina, Angel Heart of Hope, Leukemia & Lymphoma Society
Love Promise Stories from Fairway Subaru
Subaru and Fairway Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Sharing Wisdom & Fun with the Make-A-Wish SC Youth Leadership Council - Paige M
We at Make-A-Wish South Carolina are incredibly grateful for the continued support of our friends at Fairway Subaru. This fall, our chapter launched its first Youth Leadership Council, a program created to empower the next generation of wish granters. Made up of dedicated high school students from across the Greenville area, this group is passionate about giving back. Through fundraising and hands-on service, they actively support our mission of bringing hope and joy to local children facing critical illnesses. An important part of the council experience is connecting students with leaders who can pour into their growth. In February, Kate Fickell, Marketing and Events Director at Fairway Subaru, joined the group to share practical event planning insight, professional guidance, and encouragement. Her time with the students not only strengthened their campaign efforts but also invested in their confidence as emerging leaders. Several students even updated their professional headshots for LinkedIn as they prepare to champion this cause in new ways. Our partnership with Fairway Subaru has made a meaningful difference over the years, including a recent $37,000 contribution through the Subaru Share the Love Event. With the support of Subaru of America, the largest automotive donor to Make-A-Wish, that generosity directly fuels wishes for children right here in South Carolina. We are thankful for partners who do more than give. They show up, they lead, and they inspire. Kate brings energy, enthusiasm, and heart to every interaction, and her involvement continues to leave a lasting impact on the students and the families we serve.
Our Stories, Your Love Promise - Monica C
Each year, these coats have provided warmth, care, and stability to the young people we serve at Pendleton Place. The support from Fairway Subaru and Operation Warm have allowed those we serve to stay warm as they go to work, school, and play. The coats give them the dignity not to have to ask for a necessity. The high-quality, new, and colorful coats provide autonomy to choose a coat to express themselves. "These are awesome!" - a quote from our Village.
Fairway Subaru Delivers Comfort to Cancer Patients! - Katie K
Fairway Subaru has once again demonstrated its commitment to the community by partnering with The Leukemia & Lymphoma Society (LLS) to deliver blankets to the Bon Secours St Francis Cancer Center. This heartfelt gesture is part of the Subaru Loves to Care program, which brings comfort and encouragement to cancer patients across the nation. Each blanket was accompanied by a handwritten message of hope from the customers and staff of Fairway Subaru—reminders that no one fights alone. LLS is proud to stand alongside Subaru to help spread hope, love, and warmth to those battling cancer—right here in our local community and beyond. A huge thank you to the entire Fairway Subaru team for their ongoing support of LLS’s mission to cure blood cancers and improve the quality of life for patients and their families.
Fairway Subaru SC Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Greenville, this is a harsh reality. Helping others strengthens communities, which is why Fairway Subaru SC is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Fairway Subaru SC have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Fairway Subaru SC donated 120 coats to Pendleton Place. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves the Earth - Kate F
This year, Subaru and its retailers like Fairway Subaru, will distribute 100,000 trees nationwide. Through our partnership with the Arbor Day Foundation and year‑round collaboration with TreesUpstate, more than 1.1 million trees will have been planted, and our work continues. At Fairway Subaru, we’re honored to join the Subaru Loves the Earth initiative. This spring, 100 staff members and customers selected a mature, regionally appropriate tree to take home as a living reminder of growth, sustainability, and community. We also reserved one special tree to plant on our own property, where it will stand as a symbol of our ongoing commitment to a greener future. Trees do far more than beautify, they clean the air, filter water, provide shade, improve public health, and help prevent flooding. Yet disease, age, and extreme weather continue to threaten our local canopy. By offering these trees completely free of charge, we empower residents to replace lost trees and give back to the environment. When you choose your preferred species and plant it in your yard, you join a movement that strengthens and supports communities for generations to come.
Subaru Loves to Help - Monica C
Through the Subaru Loves to Help initiative, Fairway Subaru is bringing comfort, hope, and confidence to children in urgent need right here at Pendleton Place. Imagine having to go without a coat when you need it most. For millions of children and adults experiencing homelessness or other urgent challenges, across the country and even here in Greenville, this is a harsh reality. At Pendleton Place, we offer comprehensive programs to support children, youth, and families in crisis, including a Family Resource Center that provides services such as family mediation, kinship care support, and youth homelessness prevention. Our Residential Youth Services include the Smith House foster care group home for teens, an emergency youth homeless shelter, and transitional housing programs that equip youth with the skills and stability needed for independent living. Helping others is the key to a strong community, which is why Fairway Subaru is committed to supporting individuals and families in urgent need. In partnership with Operation Warm, Fairway Subaru is providing over 120 brand-new coats to children in crisis. This essential item not only helps keep children protected, warm, and dry, it also has a powerful impact on their mental and emotional well-being. Thanks to this partnership with Subaru of America and Subaru retailers nationwide, more than 130,000 children will be helped across the country this year. Year two with Fairway Subaru and Operation Warm was nothing short of incredible! Operation Warm helps ensure our youth stay warm when they need it most. And thanks to Fairway Subaru, we’re able to provide coats to our clients throughout the year. Thank you, Fairway Subaru and Operation Warm, your generosity, warmth, and belief in our mission mean the world to us.
Thank You For Walking the Walk (25+ Miles of It!) - Kea W
Here at Make-A-Wish South Carolina, we are incredibly proud of the Fairway Subaru crew for completing the 25+ mile Trailblaze Challenge hike this May! In their very first year personally participating in this unforgettable event, Team Fairway laced up their boots and took on the (very tough) trails—all to bring hope, strength, and joy to children facing critical illnesses. With months of focused training, determined hearts, and a powerful commitment to the Subaru Love Promise, this amazing team raised over $12,250 for Make-A-Wish South Carolina, which contributed to the current $344,624 donated. That’s more than just a number, it’s life-changing wishes granted (over 50!) for children and families who need them most. Fairway Subaru didn’t just sponsor this cause; they became part of it. Every mile walked, every dollar raised, every blister earned was a powerful testament to the compassion and community spirit that define them. Thank you, Team Fairway, for showing what it truly means to lead with love alongside the other 100 hikers. You’ve gone the distance for kids fighting big battles and the impact of your journey will be felt far beyond the trail!
Hiking to Grant Wishes - Kate F
Who’s ready to hit the trails and make wishes come true? Fairway Subaru is thrilled to have our very own Service Office Manager Maria and Subaru Ambassador Tonya representing us in the Make-A-Wish South Carolina Trailblaze Challenge hike! They are on a mission to raise funds that will help grant life-changing wishes for kids battling critical illnesses, all while training for the incredible 28-mile hike. The Trailblaze Challenge is not just an endurance test; it’s a powerful way to provide hope and joy for children in need. Every step taken and dollar raised will directly support Make-A-Wish South Carolina’s efforts to grant wishes to children in our state. Through this challenge, they aim to raise $7,500, which is enough to grant one wish alongside our company match sponsorship bringing the total to $15,000! Together, we’re helping make hope possible for children who need it most. Let’s keep moving forward and making a difference, one step at a time!
Driven by Nature - Kate F
We’re beyond grateful for the incredible support from our community nonprofit organizations! Amanda Foster, Trails Director at Conestee Nature Preserve, recently purchased a brand new 2024 Subaru Crosstrek Wilderness from Fairway Subaru, and we could not be more excited for the adventures she’ll go on! Amanda’s passion for the outdoors has been a lifelong journey. With a degree in Outdoor Leadership from North Greenville University, she has spent nearly a decade crafting and preserving trails across parks and private lands throughout the Carolinas. Her personal mission at Conestee Nature Preserve is to sustainably create trails that serve as gateways for people to explore and connect with nature. When she's not working on trails, Amanda enjoys yoga, music, rock climbing, and spending time with her cats. Conestee Nature Preserve, a 640-acre nonprofit Wildlife Sanctuary, is just five miles south of Downtown Greenville. It offers a beautiful, accessible oasis filled with opportunities for exploration, learning, and connection to nature, all within the city limits. Here’s to Amanda’s next chapter of adventure, and to all the amazing ways our community continues to support one another through Subaru Loves the Earth!
Fairway Community Commitment Award - Kate F
At Fairway Subaru, we're proud to be a part of the vibrant Greenville community, and we're committed to making a positive impact all year long. We’re fortunate to have a team that shares this dedication, and we're always looking for ways to encourage our staff to get involved. This year, we took it a step further by launching a Points Program designed to inspire and recognize our team’s efforts in supporting local nonprofits. Through volunteering at events, donating supplies, delivering meals, and engaging with the community, our employees have truly embraced the opportunity to give back. With over 30 events to choose from, it’s been incredible to see the level of enthusiasm and commitment! We are excited to announce the Inaugural Fairway Community Commitment Award, which recognizes the Top 6 employees who went above and beyond in their community outreach efforts. These individuals not only participated but made a significant impact, demonstrating what it means to be a true ambassador for Fairway Subaru and the Greenville community. Thank you to everyone who has contributed to this incredible effort. We look forward to continuing this tradition and further strengthening our bond with the community we call home.
