The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Fairway Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Greenville Humane Society, Greenville County Animal Care
Camperdown Academy, Public Education Partners
Meals on Wheels of Greenville County, United Way of Greenville County, Make-A-Wish
American Heart Association, Alzheimer's Association
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Fairway Subaru

Subaru and Fairway Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make Summer Count - Read a book!  –  Carol B

Hats off to the exceptional crew from Fairway Automotive for helping Public Education Partners (PEP) distribute more than 400 packs of books to Greenville County School students July 20 - 24, 2020! Volunteers donned face masks, braved the summer heat, and joined PEP to hand out books to families at Alexander, Cherrydale, Monaview, and Thomas E. Kerns Elementary schools. Your support has made a difference! - Research shows that access to books is a key factor in building strong readers. Fairway’s team showed that Subaru Loves Learning. Thank you!

Thank you from RMHC of the Carolinas!  –  Marti S

We are so very grateful for the Share The Love campaign gift of $30,821.00. This is a gift that will impact many Ronald McDonald House families here in Greenville, South Carolina. Families that come from all over to seek family-centered healthcare from a specialist and a place to call home on the long journey to their child’s recovery. Having family close by is an integral part of a child’s healing.There are Ronald McDonald House miracles every day. Sometimes the miracles are medical. Other times, they show in the love that embraces families through small acts of kindness from strangers. Each day we feel the miracles of hope and encouragement that fill this home. A home that would not be possible without folks like yourselves.On behalf of the Board of Directors, our staff and the families we are so proud to serve, please accept our heartfelt gratitude to Subaru of America and the family at Fairway Subaru of Greenville, South Carolina. Marti Spencer RMHCC CEO/Executive Director

Fairway Subaru Blankets Greenville With Love  –  Amanda D

On July 24, 2019, Fairway Subaru partnered with the Leukemia and Lymphoma Society and invited local cancer patients, local cancer survivors, and their families to Cancer Survivior’s Park. Cancer Survivor’s Park, located in the heart of downtown Greenville, is a park and facility located along Greenville’s famous Reedy River. The facility’s doors were wide open, allowing the Fairway Subaru team to provide a warm welcome to each individual person. As patients and survivors dropped in, the team presented each one with a blanket and a hand-picked message of hope written by Subaru customers. Afterwards, each team member connected with the patients, survivors and their families to hear their stories over pastries and coffee. Fairway Subaru is honored to have been able to provide warmth and hope to cancer patients and survivors in our local community.

Leukemia & Lymphoma Society Blanket Delivery  –  Allison R

On July 24, 2019, the Leukemia & Lymphoma Society – South Carolina Chapter and Fairway Subaru had the pleasure of delivering blankets at the Cancer Survivor’s Park as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the Fairway Subaru leadership and staff. This incredible act of generosity was warmly received by survivors of all ages and types of cancer. We were also joined by our 2019 Boy of the Year, Dredgy, who was diagnosed with Pre-B Acute Lymphoblastic Leukemia (ALL) in early 2018. Since his diagnosis, the three year old’s life has been full of hospital visits and aggressive chemotherapy treatments. Despite all this, Dredgy maintains an infectious sense of humor and love for life- especially for trains, superheroes and puppies. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Greenville, South Carolina community.Many thanks to everyone at Fairway Subaru, the Cancer Survivor’s Park, and Dredgy and family, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Fairway Subaru & LLS bring love to LVH!  –  Gracie G

On Wednesday, June 26 The Leukemia & Lymphoma Society Eastern PA Chapter and Fairway Subaru had the pleasure of delivering 80 blankets and several arts & craft kits to the Lehigh Valley Health Network Cancer Center – Hazleton as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Fairway Subaru. This incredible act of generosity was warmly received by the Lehigh Valley Health Network Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. Many thanks to everyone at Fairway Subaru and the Lehigh Valley Health Network Cancer Center not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Greenville Humane Society Mutt Strut  –  Amanda D

Fairway Subaru sponsored the Greenville Humane Society's eighth annual Mutt Strut. People walked their dogs on a two mile course on Greenville's famous Main Street. After the walk, dogs and their humans enjoyed the Mutt Market festival and after party with local vendors. Not only does the Mutt Strut bring awareness to the Greenville Humane Society, it also gives them the ability to shelter, feed, and vaccinate all of the animals in their care. In 2018, the Greenville Humane Society found homes for over 6,400 animals. Fairway Subaru is honoured to have helped continue the Greenville Humane Society's mission to preserve the lives and enhance the well-being of all animals.

Fairway Subaru's Gift of Love Gives Hope  –  Julia B

The $21,685 check the Greenville Humane Society received from the December 2017-January 2018 Subaru Share the Love event was truly a gift of love and came at an incredibly important time. Knowing that 1.5 million shelter animals are killed in the U.S. each year for contracting highly treatable illnesses or injuries due to lack of space, the Greenville Humane Society realized an urgent solution was needed. We opened the doors to our new Healing Place in September 2017, extending hope to the sick, unwanted and discarded animals who would otherwise face being euthanized in other shelters. These vulnerable animals are now receiving life-saving medical care and compassion for the first time. Consisting of a ground-breaking Parvo Puppy ICU, Ringworm treatment room and dog and cat nurseries, The Healing Place triples our ability to proactively save lives. No other shelter in the Southeast has a facility dedicated to treating sick and injured animals. The new 4,500 square foot facility allows us to care for 10% more trauma cases, such as broken bones, amputations and gunshot wounds. The $21,685 gift from Fairway Subaru covered all of the First Quarter 2018 medical costs to treat nearly 600 sick animals at The Healing Place. The Greenville Humane Society could not provide this ground-breaking care without the generosity and community commitment from Fairway Subaru.

Fairway Subaru plants 558 trees w/TreesGreenville  –  Joelle T

Fairway Subaru's support is helping to plant 558 trees! At maturity, 558 trees can remove the equivalent of up to 6.1 million miles of car emissions, each year!!! Through Subaru Loves the Earth and their Love Promise commitment, critical funding was raised so TreesGreenville can continue to plant, promote, and protect trees in and around Greenville County. TreesGreenville was selected as their Love Promise partner in April of 2017. A tree was planted this fall for each of the 58 Subaru's sold that month! Our partnership continued with TreesGreenville's, "Plant a Tree - Win a Car - Be a Forester" raffle, sponsored by Fairway Subaru. With Fairway Subaru's help, TreesGreenville sold 500 raffle tickets and one lucky winner won a brand new Subaru Forester on South Carolina's Arbor Day. A tree will be planted for each of the 500 raffle tickets sold. What size trees will be planted? 15 gallon containers sourced locally from growers here in the Upstate. What kind of trees do we plant? Mostly native and always urban hardy species. We plant over 50 different species each planting season. When possible, we plant Legacy Trees, large canopy trees which will live 100 years of more. Some of our favorite Legacy Trees are: white oak, nuttall oak, swamp chestnut oak, overcup oak, shumard oak, black tupelo, southern magnolia, tulip poplar, american holly, american linden, and honeylocust. Thank you Fairway Subaru! Your Love Promise is making a huge impact here in the Upstate. Clean air. Blue skies. We'll all be able to breathe a little easier, literally.

Fairway Subaru Really Does Love Pets!  –  Paula C

Greenville County Animal Care's first "TAIL"gate Party was a huge success and thanks to a generous donation from our friends at Fairway Subaru, we were able to find loving homes for 58 of our awesome pets! As the states largest open admission shelter, we are working hard to make Greenville a no-kill community and this is a huge step toward making it happen. So many happy families walked away with a new best friend! Thanks so much, Fairway Subaru, for standing next to us in our mission to save lives!

We appreciate the forthrightness at Fairway Subaru  –  Lawrence B

My wife and I just wanted to say a big thank you to the manager at Fairway Subaru, Harry New, and our salesperson, Dan Ballard, for their courtesy and eagerness to help us build and receive the right vehicle for our family.

Subaru Giving Back  –  Nicole R

Fairway Subaru and the Leukemia Lymphoma Society gave over 1,000 blankets to Greenville Children's Hospital (GHS) for kids going through treatment. Lilly Mueller was part of the delivery team, which was extra special, since she is still receiving treatment for her Leukemia at that particular hospital. GHS was so appreciative of Subaru, and the thoughtful gift, that they sent a thank you card. Words can't express how great it was to see Lilly and how excited she was to be able to give back to a hospital that's given her so much. Thank you Subaru.

Fairway Subaru Delivers Their Love Promise!  –  Logan P

Fairway Subaru is considered a part of the Meals on Wheels family for so many reasons. There is not a single event throughout the year that Fairway doesn't take part in, from support vehicles at our annual Wheels for Meals cycling ride, to fundraising for us through the annual Share the Love event. But it goes so much deeper than just dollars raised: Fairway staff, including managers, sales reps, and service techs, partake in the Meals on Wheels mission from start to finish. Not only do they provide the funds necessary for meal ingredients, but the team volunteers their time on our meal packing line preparing plates and delivers several routes to get the food to the home-bound neighbors in need. It's so much more than sponsoring a fundraiser it's believing and actively taking part in our mission of fighting hunger and isolation in the community. Fairway Subaru doesn't just make a Love Promise, they deliver it to neighbors in need every day.

Thank you from the Greenville Humane Society!  –  Kim P

Dear Fairway Subaru, Thank you for your sponsorship of the 2015 Mutt Strut! We were honored to have Fairway Subaru as a Misting Station Sponsor this year. Thanks to generous supporters like you, the Fourth Annual Mutt Strut raised a grand total of over $61,000 for the Greenville Humane Society! This family-friendly event proved once again to be a success, with over 1,500 people and 1,200 dogs in attendance. Thanks to the community support, the Mutt Strut continues to be South Carolina's largest dog friendly race! Check out our website at or like us on Facebook for information about special events coming soon. Yappy Hour continues on the second Thursday of each month through October and mark your calendars for the Third Annual Pawmetto Derby Party on April 21, 2016! Thank you again for your support - it means so much to us and, more importantly, the many animals in our care. Sincerely yours, Kim Pitman Executive Director

Local Subaru dealership gives back!  –  Michelle R

Guess what??!!! FAIRWAY SUBARU IS AWESOME!!! Not only did I have an excellent experience when I purchased my new Crosstrek late last year, wonderful service when I busted a tire a couple months later, but also received great support when I informed them of a fantastic new opportunity to give back to the community. The SC Trailblazer Challenge is an event in which participants agree to take on the challenge of hiking 28.3 miles in one day and raise funds for the State Chapter of Make-A-Wish. This one event oozes the Subaru mantra with ties to natural parks and wilderness areas, Leave-No-Trace principles, and Sharing the Love to kids in need. They agreed completely and provided a business-level sponsorship to the event. Not only did I complete the 28.3 miles along the Foothills Trail in excellent time, but this awesome inaugural SC Trailblazer group raised over $150,000 (and counting!) for the kids of SC Make A Wish! Thanks to fantastic people like Fairway Subaru!!! See here for more details:

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Patient Service  –  Casey D

Great job following up using the email. Did not harass me with phone calls. We took 2 months to get the deal done, Jeff was with us the whole way and answered questions we had. I would buy a car from him again and refer my colleagues and customers to him. I shopped the Spartanburg Subaru dealer and never got a return call after they said they would call; so Jeff and the team in Greenville were top notch in all aspects.