The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Fairway Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity to serve our Greenville community.
Greenville Humane Society, Greenville County Animal Care, Lucky Pup Rescue, ASPCA
Ever Green Environmental, TreesUpstate, Conestee Nature Preserve, Make GVL Greener
Public Education Partners, Berea High School, Welcome Elementary, AdoptAClassroom.org
Meals on Wheels of Greenville, Harvest Hope Food Bank, Pendleton Place, Miracle Hill, United Way of Greenville County
Make-A-Wish South Carolina, Alzheimer's Association of South Carolina, Angel Heart of Hope, Leukemia & Lymphoma Society
Love Promise Stories from Fairway Subaru
Subaru and Fairway Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Fairway Subaru Delivers Comfort to Cancer Patients! - Katie K
Fairway Subaru has once again demonstrated its commitment to the community by partnering with The Leukemia & Lymphoma Society (LLS) to deliver blankets to the Bon Secours St Francis Cancer Center. This heartfelt gesture is part of the Subaru Loves to Care program, which brings comfort and encouragement to cancer patients across the nation. Each blanket was accompanied by a handwritten message of hope from the customers and staff of Fairway Subaru—reminders that no one fights alone. LLS is proud to stand alongside Subaru to help spread hope, love, and warmth to those battling cancer—right here in our local community and beyond. A huge thank you to the entire Fairway Subaru team for their ongoing support of LLS’s mission to cure blood cancers and improve the quality of life for patients and their families.
Fairway Subaru SC Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Greenville, this is a harsh reality. Helping others strengthens communities, which is why Fairway Subaru SC is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Fairway Subaru SC have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Fairway Subaru SC donated 120 coats to Pendleton Place. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves the Earth - Kate F
This year, Subaru and its retailers like Fairway Subaru, will distribute 100,000 trees nationwide. Through our partnership with the Arbor Day Foundation and year‑round collaboration with TreesUpstate, more than 1.1 million trees will have been planted, and our work continues. At Fairway Subaru, we’re honored to join the Subaru Loves the Earth initiative. This spring, 100 staff members and customers selected a mature, regionally appropriate tree to take home as a living reminder of growth, sustainability, and community. We also reserved one special tree to plant on our own property, where it will stand as a symbol of our ongoing commitment to a greener future. Trees do far more than beautify, they clean the air, filter water, provide shade, improve public health, and help prevent flooding. Yet disease, age, and extreme weather continue to threaten our local canopy. By offering these trees completely free of charge, we empower residents to replace lost trees and give back to the environment. When you choose your preferred species and plant it in your yard, you join a movement that strengthens and supports communities for generations to come.
Subaru Loves to Help - Monica C
Through the Subaru Loves to Help initiative, Fairway Subaru is bringing comfort, hope, and confidence to children in urgent need right here at Pendleton Place. Imagine having to go without a coat when you need it most. For millions of children and adults experiencing homelessness or other urgent challenges, across the country and even here in Greenville, this is a harsh reality. At Pendleton Place, we offer comprehensive programs to support children, youth, and families in crisis, including a Family Resource Center that provides services such as family mediation, kinship care support, and youth homelessness prevention. Our Residential Youth Services include the Smith House foster care group home for teens, an emergency youth homeless shelter, and transitional housing programs that equip youth with the skills and stability needed for independent living. Helping others is the key to a strong community, which is why Fairway Subaru is committed to supporting individuals and families in urgent need. In partnership with Operation Warm, Fairway Subaru is providing over 120 brand-new coats to children in crisis. This essential item not only helps keep children protected, warm, and dry, it also has a powerful impact on their mental and emotional well-being. Thanks to this partnership with Subaru of America and Subaru retailers nationwide, more than 130,000 children will be helped across the country this year. Year two with Fairway Subaru and Operation Warm was nothing short of incredible! Operation Warm helps ensure our youth stay warm when they need it most. And thanks to Fairway Subaru, we’re able to provide coats to our clients throughout the year. Thank you, Fairway Subaru and Operation Warm, your generosity, warmth, and belief in our mission mean the world to us.
Thank You For Walking the Walk (25+ Miles of It!) - Kea W
Here at Make-A-Wish South Carolina, we are incredibly proud of the Fairway Subaru crew for completing the 25+ mile Trailblaze Challenge hike this May! In their very first year personally participating in this unforgettable event, Team Fairway laced up their boots and took on the (very tough) trails—all to bring hope, strength, and joy to children facing critical illnesses. With months of focused training, determined hearts, and a powerful commitment to the Subaru Love Promise, this amazing team raised over $12,250 for Make-A-Wish South Carolina, which contributed to the current $344,624 donated. That’s more than just a number, it’s life-changing wishes granted (over 50!) for children and families who need them most. Fairway Subaru didn’t just sponsor this cause; they became part of it. Every mile walked, every dollar raised, every blister earned was a powerful testament to the compassion and community spirit that define them. Thank you, Team Fairway, for showing what it truly means to lead with love alongside the other 100 hikers. You’ve gone the distance for kids fighting big battles and the impact of your journey will be felt far beyond the trail!
Hiking to Grant Wishes - Kate F
Who’s ready to hit the trails and make wishes come true? Fairway Subaru is thrilled to have our very own Service Office Manager Maria and Subaru Ambassador Tonya representing us in the Make-A-Wish South Carolina Trailblaze Challenge hike! They are on a mission to raise funds that will help grant life-changing wishes for kids battling critical illnesses, all while training for the incredible 28-mile hike. The Trailblaze Challenge is not just an endurance test; it’s a powerful way to provide hope and joy for children in need. Every step taken and dollar raised will directly support Make-A-Wish South Carolina’s efforts to grant wishes to children in our state. Through this challenge, they aim to raise $7,500, which is enough to grant one wish alongside our company match sponsorship bringing the total to $15,000! Together, we’re helping make hope possible for children who need it most. Let’s keep moving forward and making a difference, one step at a time!
Driven by Nature - Kate F
We’re beyond grateful for the incredible support from our community nonprofit organizations! Amanda Foster, Trails Director at Conestee Nature Preserve, recently purchased a brand new 2024 Subaru Crosstrek Wilderness from Fairway Subaru, and we could not be more excited for the adventures she’ll go on! Amanda’s passion for the outdoors has been a lifelong journey. With a degree in Outdoor Leadership from North Greenville University, she has spent nearly a decade crafting and preserving trails across parks and private lands throughout the Carolinas. Her personal mission at Conestee Nature Preserve is to sustainably create trails that serve as gateways for people to explore and connect with nature. When she's not working on trails, Amanda enjoys yoga, music, rock climbing, and spending time with her cats. Conestee Nature Preserve, a 640-acre nonprofit Wildlife Sanctuary, is just five miles south of Downtown Greenville. It offers a beautiful, accessible oasis filled with opportunities for exploration, learning, and connection to nature, all within the city limits. Here’s to Amanda’s next chapter of adventure, and to all the amazing ways our community continues to support one another through Subaru Loves the Earth!
Fairway Community Commitment Award - Kate F
At Fairway Subaru, we're proud to be a part of the vibrant Greenville community, and we're committed to making a positive impact all year long. We’re fortunate to have a team that shares this dedication, and we're always looking for ways to encourage our staff to get involved. This year, we took it a step further by launching a Points Program designed to inspire and recognize our team’s efforts in supporting local nonprofits. Through volunteering at events, donating supplies, delivering meals, and engaging with the community, our employees have truly embraced the opportunity to give back. With over 30 events to choose from, it’s been incredible to see the level of enthusiasm and commitment! We are excited to announce the Inaugural Fairway Community Commitment Award, which recognizes the Top 6 employees who went above and beyond in their community outreach efforts. These individuals not only participated but made a significant impact, demonstrating what it means to be a true ambassador for Fairway Subaru and the Greenville community. Thank you to everyone who has contributed to this incredible effort. We look forward to continuing this tradition and further strengthening our bond with the community we call home.
Cornhole for Community - Kim H
At United Way of Greenville County, we are continually inspired by the dedication and generosity of local businesses and partners who help us build a stronger, more vibrant community. This year, despite facing unprecedented challenges from program outages to hurricane relief efforts, Fairway Subaru showed commitment to making a meaningful impact in our region. One of the standout efforts was their companywide Cornhole Tournament, which not only raised awareness for the important work we do, but also generated nearly $7,000 in much-needed funds. These contributions will directly support vital programs that provide housing, childcare, education, and transportation for families in need here in Greenville County. We are incredibly grateful to Fairway Subaru for their continued support and for fostering a culture of giving that inspires others to get involved. Their efforts exemplify the spirit of community and show how much can be achieved when we work together. Thank you, Fairway Subaru, for your dedication to creating lasting change in our community. We are proud to have you as a partner in our mission to improve lives across Greenville County.
Free Books for All - Subaru Loves Learning - Kate F
Launched in 2014 by Public Education Partners, Greenville County Schools, Scholastic, and community partners, the award-winning Make Summer Count (MSC) program helps elementary students access engaging books and supports their reading growth. MSC offers two key initiatives: Book Celebrations to build home libraries and Family Reading Nights, both proven to enhance summer reading success, especially in schools with limited resources. Fairway Subaru is proud to support both of these key initiatives. Through our companywide book drive, we're excited to offer free books at our Little Free Library, located just outside our retailer. From children's stories to books for adult readers, anyone is welcome to take or donate a book. Additionally, our team volunteers each summer at Welcome Elementary, hosting reading nights where we share stories with children to inspire a love of learning and promote summer reading. The more books in or near the home, the more likely a child will learn and love to read. But two out of three children living in poverty have no books to call their own… Fairway Subaru is supporting high-needs schools in our community through Subaru Loves Learning by providing 24/7 access to books (and encouraging a love of reading!) in areas where books are scarce here in the Upstate. Through this program, millions of books are exchanged each year, profoundly increasing access to books for readers of all ages and backgrounds.
