Fairway Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Fairway Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Fairway Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Fairway Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity to serve our Greenville community.
Greenville Humane Society, Greenville County Animal Care, Lucky Pup Rescue, ASPCA
Ever Green Environmental, TreesUpstate, Conestee Nature Preserve, Make GVL Greener
Public Education Partners, Berea High School, Welcome Elementary, AdoptAClassroom.org
Meals on Wheels of Greenville, Harvest Hope Food Bank, Pendleton Place, Miracle Hill, United Way of Greenville County
Make-A-Wish South Carolina, Alzheimer's Association of South Carolina, Angel Heart of Hope, Leukemia & Lymphoma Society
Love Promise Stories from Fairway Subaru
Subaru and Fairway Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Love Promise for All: Sharing Ideas with other Subaru Retailers - Foster M
More than 60 Subaru Love Promise Champions from the Atlanta and Orlando Zones recently gathered in Charlotte for a Love Promise Roundtable, sharing ideas, best practices, and innovative ways to create even better experiences for both customers and employees. The event highlighted the power of collaboration and the shared commitment Subaru retailers have to living out the Subaru Love Promise every day. A special moment during the gathering was the recognition of 12 Love Promise Champions who received nominations for the 2026 Subaru Shining Star Award, including Fairway Subaru's own Kate Fickell. Selected as one of just 28 semi-finalists from more than 850 submissions nationwide, the nomination recognizes individuals who go above and beyond to bring the Subaru Love Promise to life within their dealership and community. The Subaru Shining Star Award honors six retail team members from across the country who consistently demonstrate Subaru's values through their dedication to customers, teammates, and community engagement. The final recipients will be recognized on stage at the 2026 Subaru National Business Conference. Beyond learning and recognition, attendees also put the Love Promise into action. During the roundtable experience, participants assembled Subaru Loves Pets shelter kits that were donated to two local humane societies, helping provide comfort and care for animals awaiting adoption. The event served as a reminder that the Subaru Love Promise is more than a program. It is a commitment shared by passionate individuals who continually seek ways to strengthen their teams, support their communities, and make a positive impact. Fairway Subaru is proud to be part of a network that turns compassion into action and celebrates those who lead by example.
Mutt Strut Your Stuff - Kate F
Fairway Subaru was back on Main Street for the annual Mutt Strut, a community favorite benefiting the Greenville Humane Society. The event brought together pet lovers from across the Upstate for a 2-mile walk and run through beautiful downtown Greenville, all in support of helping shelter animals find loving homes. Following the walk, South Main Street came alive with the Mutt Market festival and "after pawty," featuring live music, free pizza, and plenty of giveaways for attendees and their four-legged companions. The energy of the day reflected exactly what makes this event so special, a community coming together to celebrate rescue pets and the people who care for them. At the Fairway Subaru tent, guests were welcomed with Subaru Loves Pets spirit and had the chance to take home the highly anticipated Chewbaru toy, a fan favorite available only during Subaru Loves Pets month each October. It was a small touch that brought big smiles to pet owners and their pups alike. Fairway Subaru is proud to have contributed $5,000 toward helping shelter pets find their forever homes through this event. This year's Mutt Strut raised an incredible $71,240 for the Greenville Humane Society, directly supporting their mission of rescue, rehabilitation, and adoption services for animals in need. Events like the Mutt Strut are a reminder that when a community shows up for its most vulnerable animals, real change happens. At Fairway Subaru, we are honored to stand alongside the Greenville Humane Society and the many volunteers and participants who make second chances possible for thousands of pets each year.
Growing Greenville - Kate F
What started as a simple idea to give back to the community has grown into something that now quite literally helps the Upstate take root. In partnership with the Arbor Day Foundation, Fairway Subaru is celebrating year two of our Subaru Loves the Earth tree giveaway, reaching a milestone of 200 free trees distributed throughout our local community. Each tree represents more than just a planting opportunity. It represents shade for a future yard, cleaner air, and a small but meaningful step toward a healthier environment in Greenville and the surrounding Upstate. What makes this initiative especially meaningful is the care behind every single tree. Fairway staff personally water each one, handwrite the name of every recipient who reserved a tree, and help guide customers in choosing the right variety based on their space, sunlight, and long-term lifestyle. It turns what could be a simple pickup into a personal moment of connection and learning. On distribution days, the delivery bay transforms into something special. It is filled with energy, conversation, and anticipation, a space that feels brighter not just from the trees themselves, but from the people coming together with a shared purpose. As this partnership continues to grow, we are excited to welcome TreesUpstate into the effort for 2027, expanding our local impact and helping even more trees find homes across our community. Together with Subaru Loves the Earth, this collaboration strengthens our shared commitment to environmental stewardship and local beautification. The impact extends far beyond the dealership. Each tree planted contributes to long-term environmental health, supports local ecosystems, and helps create greener neighborhoods for future generations. Just as importantly, it reminds us that small actions, when multiplied across a community, can lead to lasting change. At Fairway Subaru, we are proud to keep growing this tradition and even prouder of the community that continues to make it possible, one tree at a time.
Many More Meals to Come - Muriel T
A meal can nourish more than the body. It can provide comfort, connection, and the reassurance that someone cares. For more than 55 years, Meals on Wheels of Greenville has been serving some of our community's most vulnerable neighbors, delivering nutritious meals and meaningful human connection to homebound seniors throughout Greenville County. In 2024 alone, the organization served 2,569 clients, helping reduce food insecurity and social isolation through the dedication of volunteers and community partners. As Greenville continues to grow, so does the need for these services. The opening of Meals on Wheels' new 25,000-square-foot facility marks an important milestone, expanding kitchen capacity and allowing the organization to significantly increase meal production so more neighbors can be served each day. This growth ensures the mission can keep pace with the rising needs across our community. Fairway Subaru has been a proud community partner of Meals on Wheels for years. Their team regularly volunteers to deliver meals once a month, bringing not only food, but also friendly conversation and connection to local seniors. These deliveries reflect the heart of the Subaru Love Promise in action, where small moments of kindness create lasting impact. Fairway Subaru also selected Meals on Wheels as a beneficiary of the 2025 Subaru Share the Love Event, contributing more than $32,000 directly toward the construction of this new facility. This investment is now part of a space designed to expand reach, increase efficiency, and ensure more neighbors across Greenville County can receive support for years to come. Recently, members of the Fairway Subaru team toured the new facility, experiencing firsthand the thoughtful design, expanded amenities, and vision behind the organization's continued growth. Their visit reflected genuine support and appreciation for the work being done to strengthen food security and reduce isolation across our community. Together, we are helping ensure that seniors in Greenville County can remain independent, supported, and seen. Each meal delivered is more than nourishment, it is a reminder that no one is forgotten and that our community continues to show up for one another in meaningful ways.
Lucky Pup on St. Patrick's - Elizabeth T
Sometimes, all it takes is one chance to change a dog's life forever. That mission drives Lucky Pup Rescue, a Greenville-based nonprofit that has helped more than 4,000 dogs find loving homes. Powered by 134 volunteers and foster families, the organization receives nearly 100 requests each week and works tirelessly to rescue homeless dogs throughout the Upstate. This spring, Fairway Subaru partnered with Lucky Pup Rescue for our annual St. Patrick's Day adoption event, a fitting celebration given the rescue's name and mission. Between 8 and 10 adoptable dogs spent the day at the dealership, meeting potential families and soaking up plenty of attention from customers and staff. The event was about more than adoptions. It was about creating connections and giving these deserving dogs another opportunity to find their forever homes. The compassion of our team was on full display, with one sales associate even making a personal $100 donation to support the foster-based organization. At Fairway Subaru, we know that even small acts of kindness can make a lasting impact. Through partnerships with organizations like Lucky Pup Rescue, we are proud to support the people and volunteers who dedicate their time, resources, and hearts to helping animals in need. We are grateful for our annual tradition with Lucky Pup Rescue and look forward to continuing to help the pups of the Upstate find the loving homes they deserve.
IWD for ALZ - Jerry C
For many families, Alzheimer's disease and dementia are more than diagnoses. They are deeply personal journeys marked by cherished memories, difficult goodbyes, and the hope that one day no family will have to experience the same heartbreak. That hope inspired more than 40 women from Fairway Subaru and our community to come together in honor of International Women's Day on March 8. Many had experienced the effects of Alzheimer's and dementia firsthand through parents, grandparents, and other loved ones, making the cause especially meaningful. In just over a month, their fundraising efforts generated $1,420 for the South Carolina chapter of the Alzheimer's Association. Fairway Subaru proudly added a $3,000 sponsorship to support the annual Ride to End ALZ, where cyclists raise funds for research, care, and support services for those affected by the disease. The impact of this mission continues to grow. As of mid-June, the South Carolina chapter had raised $879,588.20 toward finding a cure and supporting families across the state. At Fairway Subaru, this partnership is about more than dollars raised. It is about honoring loved ones, supporting caregivers, and helping create a future where memories are preserved for generations to come. Through the Subaru Love Promise, we are proud to stand alongside our community in the fight to end Alzheimer's.
Parternship. It's what makes Subaru, Subaru. - Ben S
Through continued support of our nature preserve, Subaru embodies what a great community partner should be. In the fall, they sponsor our Hops and Herons Craft Beer Festival, one of our primary fundraisers that helps us maintain and steward our 600+ acre wildlife sanctuary. But their support doesn't stop there. Subaru volunteers also visit the Preserve regularly to lend their time and effort to various projects. An energized group of employees recently gathered at the Preserve on a Saturday morning to help our staff with an ongoing habitat restoration project. They worked diligently on the task at hand, showing care and interest as they helped us transform a stretch of degraded bottomland forest from an invasive plant monoculture to a diverse understory full of native trees and shrubs.
Subaru Loves Learning Book Fair with PEP and Fairway - Wakesha F
At Fairway Subaru, giving back has always been about more than writing a check. It is about investing in people, families, and futures right here in our community. Through Fairway Subaru's annual $5,000 donation to Public Education Partners, thousands of students and families across Greenville County were given greater access to literacy resources and opportunities that can truly shape a child's future. The impact reached 7 elementary schools serving some of the county's highest-need communities, including schools facing high poverty rates, chronic absenteeism challenges, and growing multilingual learner populations. Because of this partnership and the support of the community, 3,837 students were directly served through school-day literacy book fairs, where children had the opportunity to choose books for themselves, many for the very first time. In total, more than 10,550 self-selected books went directly into students' hands, helping build confidence, excitement, and a lifelong connection to reading. The impact extended beyond the classroom walls. Family Reading Nights brought together 970 parents, siblings, and community members, creating moments where families could read, learn, and grow together. Another 1,400 books were distributed during these evenings, helping ensure literacy continues at home long after the school day ends. Across Greenville County, 13 literacy engagement events were hosted, supported by 119 volunteers and 193 volunteer hours from community partners who helped bring these experiences to life. Altogether, more than 11,950 books were distributed and over $61,700 was invested into literacy materials, books, and family engagement resources. These numbers tell a powerful story, but they also reveal the work still ahead. Even with incredible community support, the need continues to outweigh the funding available. There is currently a funding gap of $37,824, highlighting both the urgency and the opportunity to continue expanding literacy access for students and families throughout Greenville County. For Fairway Subaru, this partnership is a reminder that even one investment can create a ripple effect across an entire community. Every book placed in a child's hands represents possibility, confidence, and hope for the future.
Subaru loves *Shelter* Pets - Javy P
Fairway Subaru has been an invaluable partner to The Greenville Humane Society for many years. As one of the largest no-kill shelters in the Southeast, community partnerships play a vital role in helping us further our mission of preserving lives and enhancing the wellbeing of animals. From the incredible support provided through the Subaru Share the Love Event to yearly sponsorship of our largest event, The Papa Johns Mutt Strut, themed beverages, and even monthly photo shoots featuring adoptable puppies, Fairway Subaru has continuously found creative, thoughtful, and generous ways to support our organization and the pets in our care. We are deeply thankful for their ongoing partnership and commitment to helping shelter animals find loving homes.
Sharing Wisdom & Fun with the Make-A-Wish SC Youth Leadership Council - Paige M
We at Make-A-Wish South Carolina are incredibly grateful for the continued support of our friends at Fairway Subaru. This fall, our chapter launched its first Youth Leadership Council, a program created to empower the next generation of wish granters. Made up of dedicated high school students from across the Greenville area, this group is passionate about giving back. Through fundraising and hands-on service, they actively support our mission of bringing hope and joy to local children facing critical illnesses. An important part of the council experience is connecting students with leaders who can pour into their growth. In February, Kate Fickell, Marketing and Events Director at Fairway Subaru, joined the group to share practical event planning insight, professional guidance, and encouragement. Her time with the students not only strengthened their campaign efforts but also invested in their confidence as emerging leaders. Several students even updated their professional headshots for LinkedIn as they prepare to champion this cause in new ways. Our partnership with Fairway Subaru has made a meaningful difference over the years, including a recent $37,000 contribution through the Subaru Share the Love Event. With the support of Subaru of America, the largest automotive donor to Make-A-Wish, that generosity directly fuels wishes for children right here in South Carolina. We are thankful for partners who do more than give. They show up, they lead, and they inspire. Kate brings energy, enthusiasm, and heart to every interaction, and her involvement continues to leave a lasting impact on the students and the families we serve.
